The Brief: To deliver Dentsu Aegis Network's industry party held in conjunction with Spikes Asia Festival 2015 and Massive Music, bringing the electric Cannes party atmosphere to Asia.

Our Response: : Dentsu’s theme for 2015 was ‘Neuromance’ with an 80’s retro Tron-like aesthetic held at the super cool Fullerton Waterboat House.

Creative folk from all over the world attend this event to network and connect so as one big ice-breaker and to heighten guests experiences Rebel & Soul collaborated with super techy partners Airbag to create a bespoke tech installation that gamified social interactions. With Neuromantic styling, user interaction was visually translated into a ‘cyber city’ displayed on a massive LED screen showing our guests’ social activity towers and their connection fireworks happening in real time.

Complimented with celebrity inspired cocktails courtesy of the gorgeous Christina Hendricks who strutted her Madmen style and DJ’s Wix & Cinnaman flown in from Amsterdam who kept the crowd kicking on into the wee hours.

Our Services with a Smile: Event design, event production, bespoke event tech, celebrity liaison, filming and photography.