The Brief: To create an innovative unified direction for the Heineken Green Room in collaboration with Arcade and activate it across the APAC region.
Our Response: Heineken already had a strong correlation with music. We wanted to extend that to music and technology and as such ‘Original Sound Experiments’ was born. With year ones’ focus experiment ‘How do you SEE music’ we created a visually impactful experience that included bespoke graphics shown on 2m spherical projection screens or 'Orbs' flown above the crowd, peaking at a key 'Heineken Moment' where we created a bespoke music and graphics track with light show. Consumers interacted with the Orbs using a custom built app, taking photos, adding special effects and filters and beaming their pictures to the screen throughout the night. The app also allowed consumers to take part in the sound experiment by tracking personal movements throughout the event and sending them a customised ‘Data Selfie’ the next morning that showed their energy statistics and visual highlights from the night.
Our Services with a Smile: Event design, design of bespoke video graphics, digital app strategy and build management, Heineken Moment music track production, event production, event logistics.